Media Awareness Campaigns

Media awareness campaigns

National media awareness campaign:
Objectives: to reach all women, particularly, but not limited to, those over the age of 40.
How: funding used for billboards, landmarking, radio print media and television advertising.

The Big Journey media campaign:
Objectives: to reach all people in the towns and villages along our Journey route.
How: funding used for print media, radio, T shirts, leaflets and media packs.

Public perception campaign:
Objective: to present information on the activities of the JOHB to the the general public, locally and internationally.
How: funding used for maintaining our website, social media pages, conducting radio interviews, participation in events, outrides, bike decals and branding.

Internal awareness campaign:
Objective: for all participants and volunteers involved in JOHB activities.
How: this includes presenting and explaining JOHB objectives and policies, teaching the self examination technique, introducing the internal social responsibility incentives including the bosom buddies program and women groups involvement. This is done via a training programs including a training manual and one-on-one demonstrations on a training day prior to the annual Big Journey.

IT'S IN YOUR HANDS...

In Botswana Breast and Cervical Cancer are the leading causes of cancer-related deaths in women. Due to its unprecedented rise over the past ten years, cancer is now classified as a non-communicable (lifestyle related) disease, alongside diabetes, chronic respiratory disease and heart disease.
Hypertension, smoking, alcohol abuse, unhealthy diets and lack of exercise are risk factors for getting cancer. Journey of Hope Botswana, through the support of the Diacore Gaborone Marathon, rose to the challenge of creating nationwide awareness and destigmatisation of breast cancer. The underlying message is that early detection can save lives and a change in lifestyle can prolong life.

The media campaign features real breast cancer fighters and survivors, who agreed to bare their scars and share their stories of hope. The couple featured below, for example, shared their journey of discovering a lump whilst the wife, Mrs Botho Gaborutwe, was breastfeeding. She speaks highly of the support she received from her family - and notably her husband Rre Moshe Gaborutwe - during her road to healing. Today she is one of the members of The Fighters Support Group, who share their stories and offer emotional support to those who are newly diagnosed.

Follow our facebook page for more stories from our Fighters, Survivors and Warriors.