Media Awareness Campaigns

Media awareness campaigns

National media awareness campaign:
Objectives: to reach all women, particularly, but not limited to, those over the age of 40.
How: funding used for billboards, landmarking, radio print media and television advertising.

The Big Journey media campaign:
Objectives: to reach all people in the towns and villages along our Journey route.
How: funding used for print media, radio, T shirts, leaflets and media packs.

Public perception campaign:
Objective: to present information on the activities of the JOHB to the the general public, locally and internationally.
How: funding used for maintaining our website, social media pages, conducting radio interviews, participation in events, outrides, bike decals and branding.

Internal awareness campaign:
Objective: for all participants and volunteers involved in JOHB activities.
How: this includes presenting and explaining JOHB objectives and policies, teaching the self examination technique, introducing the internal social responsibility incentives including the bosom buddies program and women groups involvement. This is done via a training programs including a training manual and one-on-one demonstrations on a training day prior to the annual Big Journey.